Rebranding of the Hitachi Magic Wand: Because of its concerns about having its name attached to a popular massager, Hitachi decided to cease production of the Magic Wand in 2013. Vibratex persuaded Hitachi to continue manufacturing the device, to rename it the “Original Magic Wand”, to use lighter, more durable materials, and to omit any reference to Hitachi. The newly named device returned to the market on 25 June 2013, with improved engineering and modified graphic design on its accompanying box. Please know that you are getting an authentic Original Magic Wand. Wand Length: 13.5″ Bonus: Massager Essentials Massager Controller An extremely helpful tool for those with the need for adjustable speed. Simply plug the box into the wall, plug the wand into the box, and adjust the dial according to your desires. This premium controller offers 6 feet of cord for additional mobility, quality long lasting components, a custom dials and a wide speed band.